Synopsis
How important is your brand? According to industry experts, it's one the key determinants of how successful your company will be, how much repeat business you'll get, and how likely people are to refer others to you. In this practical business-building seminar, branding expert Libby Gill shows you how to create a compelling brand that sticks. Through powerful examples and real-world stories, you'll learn how to clarify your message, create more trust, compete more effectively, deliver on your brand promise, and much more. The fact is, if you don't create your own brand, the marketplace will assign one to you, and that could be detrimental to your success. Discover these truths and you'll be well on your way to creating a brand that will be remembered.- BUILD YOUR BRAND FOR REPEAT BUSINESS AND REFERRALS- CLARIFY YOUR BRAND PROMISE AND DELIVER ON IT CONSISTENTLY- UNDERSTAND YOUR COMPETITION TO COMPETE WITH CONFIDENCE- CREATE COMPELLING CONTENT THAT BUILDS YOUR BRAND- KNOW THE 4 SIGNIFICANT REASONS PEOPLE BUY FROM YOU