Turn It Up! is a celebration of the electric guitar. Hosted by Kevin Bacon, this film explores mankind's passion for the electric guitar and its effect on artists, everyday players, pop culture, history, and even politics. The story of the electric guitar is recounted, from its invention in the 1930s to its golden years, right through the phenomenon of the Guitar Hero video game and digital guitars of the future. In interviews, rock stars, congressmen, CEOs, and teenage virtuosos share their affection for the guitar and try to understand their emotional connections to their instruments.